Paranoid Or Prepared? What You Can Learn From Those Nutty "Doomsday Preppers"
Maybe the"Doomsday Preppers" aren’t so crazy, after all.
View ArticleHow Ben & Jerry’s Is Using Instagram To Feed A Bond With Ice Cream Lovers
Fan photos solicited through a “Capture Euphoria”-themed campaign will be featured in ads for local markets all around the globe.
View ArticleHow Television Got To Be So Damn Good
A brilliant new era in television began with The Sopranos, according to TV critic Alan Sepinwall’s new book The Revolution Was Televised: The Cops, Crooks, Slingers and Slayers Who Changed TV Drama...
View ArticleThe Trailblazer: Meet The Brit Behind Sundance Channel’s Push Into Scripted...
With the Jane Campion mini-series "Top of the Lake" and "Rectify," the network’s first wholly owned scripted series, debuting in the coming months, Sundance Channel’s EVP/GM Sarah Barnett is well on...
View Article14_The Coca-Cola Co.
For turning a gigantic BRAND into a nimble marketing collective.The TV spot was once the center of Coca-Cola’s marketing strategy. Now, Coke is on to a new era of delightful, shareable online content...
View ArticleSniffing Opportunity, Ad Guys Bring Manly Scents To The Air Freshener Market
Draftfcb Chicago has an aromatic new entry into the agency IP game, Archer Air Superiority room spray.
View ArticleHow Lay's Got Its Chips To Taste Like Chicken And Waffles
Frito-Lay relied on crowdsourcing to come up with three new potential chip flavors. Frito-Lay North America CMO Ann Mukherjee takes us through the creative process behind the Do Us A Flavor campaign.
View ArticleA Cure For Jet Lag? Take A Photon Shower Courtesy Of Delta
Wieden+Kennedy New York built the device—designed to alleviate jet lag via light therapy—to promote Delta’s commitment to making it easier for its passengers to get some shut-eye.
View ArticleHow Carlton Cuse Went From Lost And That Polar Bear To Bates Motel And That...
The former Lost executive producer/writer returns to TV with a contemporary prequel to Psycho that explores how a teenage Norman Bates’ odd relationship with his mother turned him into a serial killer.
View ArticleHow Carlton Cuse Went From Lost And That Polar Bear To Bates Motel And That...
The former Lost executive producer/writer returns to TV with a contemporary prequel to Psycho that explores how a teenage Norman Bates’ odd relationship with his mother turned him into a serial killer.
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