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Hertz Takes A Road Trip With Live Nation
Few things go together like music and road trips, so how about a Hertz rental car with those concert tickets? As of January 1, 2012, you’ll be able to book both through Ticketmaster.com as well as...
View ArticleCoca-Cola At Sundance: A Marketer Explores What's Next In Storytelling
There will be some new players at Sundance this year. Coca-Cola and McCann Erickson, partners in the New Frontier Story Lab, will delve into the evolution of storytelling at the film festival.
View ArticlePeople Fly Over New York In Promo For Fox Feature "Chronicle"
Thinkmodo sends flying people around Manhattan to promote upcoming feature, "Chronicle."
View Article"Boss" Creator Farhad Safinia On Bringing The Dark Drama Of Politics To The...
As the Starz series on Chicago politics returns for season two, creator Farhad Safinia talks about his inspirations and the creative choices that give the show its unusual, unapologetically dark...
View ArticleMax Greenfield On Being An Axe Auteur
The "New Girl" star writes, directs, and stars in the web series "Finding Susan Glenn."
View ArticleThat Tall Beauty At Fashion Week? It's An American Express Instagram Tower
The street-style fashion photography of Garance Doré--and the public--will be displayed on social structures in the lobby of Lincoln Center.
View ArticleHow Heartbeats Fueled OneRepublic’s “Feel Again”
A new PSA chronicles the recording of the anthemic song at the core of Save the Children’s Every Beat Matters campaign.
View ArticleThe Connector: Meet HBO's Top Social Mover
HBO’s head of social media marketing, Sabrina Caluori, talks about the evolution of HBO Connect and social TV.
View ArticleJoe Zee Makes Business Fashionable In "All On The Line"
Elle creative director Joe Zee schools up-and-coming designers on how to run a successful business on season three of “All on the Line" and offers some guidelines here that transcend the fashion game.
View ArticleCrash The Super Bowl, Work For "Transformers" Director Michael Bay
The winner of this year’s Doritos Crash the Super Bowl ad contest will be rewarded with a job on Transformers 4 and possibly $1 million. Sh*t just got real. Michael Bay discusses.
View ArticleGetting To Know Dexter: Keeping A Character Killer When Everything Changes
As Dexter enters its penultimate season, executive producer Sara Colleton talks about what drove a major plot bombshell, how the writers craft the show and why you don’t see her on Twitter.
View ArticleA New App Turns Charging Your Phone Into Entertainment
Party transforms cell phone charging into an exhilarating experience with "Plug-In Championship," a charging-based iPhone and Android app promoting Toyota’s Prius PHV.
View Article10x10 Initiates A Global Action Campaign Promoting The Education Of Girls
A new film and a global marketing campaign launch with the message, “Educate Girls. Change the World.”
View ArticleAn Interactive History Lesson On The Cuban Missile Crisis And A Sobering What-If
On the 50th-anniversary of day one of the Cuban missile crisis, interactive multimedia documentary Clouds Over Cuba tells the story of what happened and what might have happened.
View ArticleThink Your Boss Is Psycho? "The Girl" Studies Alfred Hitchcock's Obsession...
Director Julian Jarrold talks about telling the story of Hitchcock’s dysfunction while paying tribute to his work as a filmmaker.
View ArticleThe Brooklyn Brothers Go Hollywood
The New York City-based ad agency, known for New Era’s Alec Baldwin-John Krasinski smackdowns, has teamed up with L.A. writers to create branded content with a left-coast twist.
View ArticleParanoid Or Prepared? What You Can Learn From Those Nutty "Doomsday Preppers"
Maybe the"Doomsday Preppers" aren’t so crazy, after all.
View ArticleHow Ben & Jerry’s Is Using Instagram To Feed A Bond With Ice Cream Lovers
Fan photos solicited through a “Capture Euphoria”-themed campaign will be featured in ads for local markets all around the globe.
View ArticleHow Television Got To Be So Damn Good
A brilliant new era in television began with The Sopranos, according to TV critic Alan Sepinwall’s new book The Revolution Was Televised: The Cops, Crooks, Slingers and Slayers Who Changed TV Drama...
View ArticleThe Trailblazer: Meet The Brit Behind Sundance Channel’s Push Into Scripted...
With the Jane Campion mini-series "Top of the Lake" and "Rectify," the network’s first wholly owned scripted series, debuting in the coming months, Sundance Channel’s EVP/GM Sarah Barnett is well on...
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